Thursday, October 22, 2009

Why I Don't Sell My Lease Option Manual

From time to time I'll receive an e-mail asking me if, rather than attending the 4 day training I offer, if someone can just buy my manual. I explain that I'm not selling a book, I'm training people on how to develop their own company that duplicates our program.
For those of you that have attended my training and received my operations manual, you can testify that my operations manual is far different than the garbage you might expect from one of those "buy my books and dvd course" gurus.
My operations manual is full of real life experiences. Real life and actual situations. My manual explains how to set up your business, mistakes I've made along the way and how to avoid those mistakes.
My operations manual does NOT make up unrealistic figures. I don't try to get people excited and pumped up about the millions of dollars you'll make, or create bogus hype about how lease options are so easy that you don't even have to work.
My manual was not written to be used on it's own. My operations manual was written to guide the licensees of Leasing to Buy, but with the understanding that they were going through intense hands on training with me.
If you tried to create and develop a lease options business using JUST the manual, you'd certainly have a huge head start, but you'd be missing at least 50% of the training. At least that much.
Keep in mind my manual offers more information than any other "book and dvd course", yet I still wouldn't want someone to try to just read my manual and try to go out on their own.
Given that, how effective and worthy do you think those book and dvds are that so many people try to sell by the hundreds?
I don't sell my manual, because my goal isn't to sell my operations manual.
My goal is to help people that are SERIOUS about starting their own lease options business, and give them the structure and outline it takes to duplicate our program.
That's why I always say that I don't teach the "theory" of lease options.
I give you a lease options business.
If you are just "curious" about lease options, feel free to e-mail me and I'll guide you on how to get some basic, yet factual, information on lease options.
John@leasingtobuy.com

Monday, October 5, 2009

Working Smart-outsourcing

If you are trying to run your own small business, and you aren't familiar with outsourcing, then you are very likely spending a bunch of time doing things that you could have other people doing for you.
Outsourcing is becoming more and more popular, given the number of tasks that can be done off site, and especially given the costs savings of outsourcing vs. hiring someone full time.
There are a number of outsourcing websites out there that allow you to post a job you need done, and within a few days you'll have a number of people bidding on it! I've used outsourcers (Commonly referred to as virtual assistants, or "VA's") to do a number of tasks for my company, such as creating mailing lists, gathering advertising quotes, booking hotels, planning travel arrangements, and even making calls for me.
Often you will see VA's from other countries such as India. You can expect to pay less for someone from another country, but there is often a language barrier, and misinterpretations from the directions you were giving.
If you are operating a small business, think about the time you spend every day, or every week doing tasks that could be done from another location. Such as loading inventory on a website, creating newsletters, mailings, updating customer information etc. ANYTHING you can think of, that you could do from another location, can be outsourced.
I used to spend 3 hours a week on our newsletter, which means often times it wouldn't get done. But now I outsource it to a lady that needs no direction and knows how to structure it. She updates our contacts, creates the letter, and it's done!
In my lease option training, I actually introduce the students to the VA that I use for a number of projects, and allow the students to utilize her for the same tasks for them. Thereby greatly reducing the time required for start up. It's all part of the business in a box.
You can find VA websites such as Elance, Brickworx, etc, but simply searching virtual assistant, or outsourcing.
When you first find a VA, give him or her a test job, and see how they perform. I would actually recommend hiring 3 or 4 people for the same task, then see who does the best job. That's how I found my VA's. I tried a number out for the same tasks, and the ones that didn't cut the mustard weren't invited to play again.