While trying to grow my lease option business, I had to try various ways to try to market it. The “gurus” all said “once you get the houses, getting tenant buyers is so easy, you hardly have to do anything!” Obviously, they had never actually done a lease option. They suggested bandit signs on street corners, newspaper ads etc. These “guru’s” are boneheads. Here’s the truth. If you put a bandit sign out, you will get bandit sign type of calls. In other words, you will get calls from people that are not worthy of your time, and have $500 to their name…if that! Don’t put bandit signs out on street corners or telephone poles. It diminishes your business and what you are trying to achieve. Same goes for those “nickel papers” that the bonehead guru’s tell you to advertise in. You will get calls from “nickel buyers”! A waste of your time. As far as newspaper ads, the cost to advertise in the papers has remained expensive, while the response rate has gone dramatically. Sure you can try a few ads to test the water, but most people don’t look in the paper anymore for lease options. They go to the internet. I teach people how to use the internet, REAL signs, and electronic newsletters to generate the GOOD phone calls. It may take a couple of months to really start gaining ground, but at least you won’t be wasting your time utilizing silly “guru” tactics such as posting notices at apartments!
